Instagram is one of the most effective tools to direct sales for your eCommerce store. The best way to leverage the opportunity is to showcase the products’ images on Instagram on your Shopify store. This is because the image you post online represents your brand.
If you still have not connected your Instagram to your Shopify store, you are missing out on a great deal.
In simpler words, if done right, Instagram can boost your Shopify store to a greater level.
However, a lot of brands are still unaware of how to leverage the opportunity of Instagram on the Shopify store.
Therefore in this blog, we will discuss the 5 Instagram marketing tips that are helpful for your Shopify store.
Fruitful Instagram Marketing Tips For Your Shopify Store
There is an ample number of Instagram Marketing tips that you can use on your Shopify store. Some of the best tips are mentioned below. We hope that by the end of this blog you will be informed about the Instagram marketing for your Shopify store.
Optimize Your Instagram Account
When it comes to Instagram, a lot of brands still run chaotic Instagram accounts, which means their Instagram accounts are not well organized and optimized. As a result, the platform’s algorithm does not push its content to its target audience and eventually, the account becomes dead.
To avoid such a scenario, one can start by optimizing your bio. To do this you can add your Shopify store relevant keywords to your bio. This will deliver a clear message to your followers and visitors about the store. You can also add clickable links to your Shopify store on Instagram.
Post Picture Of Your Products On Instagram
As a brand, you have to be active on social media. Instagram makes your products reach a larger pool of target customers. The main aim of posting a product’s picture is to sell the product. Instagram, itself suggests posting regularly about your products on a daily basis. It further says that you should fix a time to post the pictures. So that way your followers will build a habit to check your Instagram profile regularly. Here are some of the best tips that you can use while clicking and posting pictures on Instagram.
- Click your product’s picture in natural light. This elevates the hue and saturation of the products. Understanding how to use lighting for your picture is a great part of photography.
- Analyze when your followers are active on the platform and try to post the product’s picture at that time.
Embed your Instagram on Shopify Store
According to a study by Omnicore, 70% of people who enjoy shopping use Instagram to find new products. As a result, it is simple to view Instagram for Shopify as a very effective marketing channel for online businesses.
You can sell more successfully on both channels if you embed Instagram feed on Shopify store. This in turn boosts your ability to sell and enables you to reach more clients at any given moment. Since Instagram is an engaging platform, it will also help you to retain your store visitors for a longer time.
You can achieve all of this by using any social media aggregator tool. These tools are easy to operate and manageable.
Show Social Proof
The concept of “social proof” holds that people will change their conduct in response to what others are doing. In marketing, social proof means that your target audience will be influenced by the online reviews or feedback on your product.
Doesn’t it give the product a sense of gravity and quality when we witness a line of customers waiting to eat at a restaurant or a picture of a celebrity drinking a certain brand of coffee?
You can also showcase your product’s review as social proof on your Instagram. This will help your existing and potential customers to trust your brand. Eventually, it will help you to gain brand loyalty.
Show Your Upcoming Products
You have put your hard work into your product and now you are thinking about how can you make it reach your customers. So you just decide to bombard the email of your subscribers with your products’ pictures. And for obvious reasons, you do not get a good reception.
A lot of brands fail as they make a lousy strategy for their launch campaign.
One of the best ways to avoid such a situation is to introduce your products on Instagram. This will create hype around your product.
For your reference, according to Retail Touch Point, 72% of users report making purchase decisions based on something they saw on Instagram. This clearly indicates that people scroll on Instagram with a purchasing mindset. To milk this opportunity you can serve your Shopify store on a platter before them.
Instagram is aesthetic and hence it is a great place to meet the customers of your Shopify store. Therefore it is a great business move to use Instagram for your Shopify store. The above-mentioned Instagram marketing tips will assist you in doing so.
So start today and uplift your Shopify store.